Rebuild Your Revenue Engine With a Proven Path From CPQ to RCA.
Our CPQ to Revenue Cloud Migration Playbook equips you with the insights, frameworks, and migration plan required to move from fragile CPQ dependence to a controlled, finance-grade revenue operating model.
It is a must-read for C-suite and revenue leaders who are tired of manual workarounds, unreliable forecasts, broken handoffs between sales and finance and end-of-quarter firefighting just to keep revenue on track.
CPQ to RCA Executive Playbook
What You’ll Get IN
1AIME'S C-SUITE GUIDE TO
CPQ to RCA MIGRATION
Clear business case examples for how legacy CPQ now limits revenue control and scale.
Complete breakdown of how Revenue Cloud Advanced redesigns the revenue engine.
C-suite framework that secures governance, funding, & cross-functional control.
1AIME's proven 5-phase migration model that prevents revenue disruption.
Lead the shift from legacy CPQ to AI-ready revenue operations with confidence.
Lead the shift from legacy CPQ to AI-ready revenue operations with confidence.
Core Challenges That Trigger the Move from CPQ to RCA
Sales teams rely on copy-pasted history and low-trust CRM data for forecasting, which weakens pipeline confidence and revenue planning.
CPQ outputs lose accuracy because pricing logic, product structure and spreadsheet calculations distort deal quality before contracts even form.
Sales Operations absorbs constant strain as unclear quoting paths and inconsistent approvals force the team into a permanent support role.
Contracting introduces friction because quarter-end outcomes depend on manual reconciliation, informal approvals and inconsistent handoffs.
Billing and ERP processes suffer because CRM, CPQ, billing and finance systems fail to align, creating heavy reconciliation work and inconsistent revenue data.
RevOps carries operational load as fragile workflows require firefighting just to keep quote-to-cash functioning each week.
Technology investments underperform because the stack behaves like separate tools rather than a unified revenue operating model.
AI readiness, monetisation accuracy and pricing maturity stall because the underlying architecture requires redesign beyond what CPQ can support.
how to migrate
1AIME’s Structured Path From CPQ Complexity to a Reliable RCA Foundation
01
Establish the RCA Readiness and Risk Baseline
We assess where Salesforce slows down sales, service, onboarding, or compliance-then deliver a clear, board-ready roadmap tied to business outcomes.
02
Redesign Lead-to-Cash as a Unified Operating Model
We align Sales, Finance, RevOps, and IT around coherent processes and decision rights so RCA becomes a business-owned operating model rather than a simple tool replacement.
03
Build the Trust Layer and Integration Foundations
We design the data architecture and system interactions required for accurate quoting, ordering, billing, forecasting, and reporting, removing the reliance on spreadsheets.
04
Lead the CPQ to RCA Migration
We run the migration with PMO discipline—scope definition, sequencing, governance, risk controls, and change management—so deployment progresses safely without disrupting revenue flow.
05
Deliver RCA with Enablement and Managed Run
We configure the platform, train each role, govern releases, and support steady-state operations so RCA becomes the system teams actually use, not a bypassed implementation.
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Help Me Decide If RCA Is Right
Conflicting advice on Revenue Cloud Advanced is freezing decisions. We offer advice on how to review your lead-to-cash reality and design a POC-led path so you know if, when and how RCA makes sense for your organisation.
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Why business leaders choose 1AIME for CPQ to RCA Migration ?
We redesign your quote-to-cash model first, then implement RCA to make it executable.
The result is faster time-to-cash, cleaner data and a Revenue Cloud foundation your C-suite can confidently scale on.
Board-Grade Lead-to-Cash Programme Leadership
Deep CPQ and Deal Architecture Expertise
Business-Owned Revenue Operating Model
De-Risked CPQ to RCA Migration Path
Data Strategy for Fast-Changing Revenue Models
Business-Wide Adoption & Enablement
Board-Grade Lead-to-Cash Programme Leadership
We run RCA as a governed, cross-functional programme that brings clear decision pathways, disciplined scope control, and predictable delivery across Sales, Finance, RevOps, and IT. Our approach embeds the structure, cadence, and governance required to progress RCA safely and confidently from design to cutover.
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Deep CPQ and Deal Architecture Expertise
We bring hands-on experience in CPQ configuration, pricing logic and deal architecture to ensure RCA reflects exactly how your business sells. Product structures, approval flows and commercial rules are rebuilt so deals move cleanly from configuration to contract, exceptions reduce, AI can operate on stable logic and the platform scales without continual workarounds or rework.
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Business-Owned Revenue Operating Model
RCA only works when the operating model is clear and coordinated. We realign lead-to-cash around defined accountability, decision rights and structured handoffs so Sales, Finance, RevOps and IT operate as one revenue system rather than disconnected workflows. This removes friction, accelerates adoption and ensures the platform functions as a business-owned operating model rather than a technical deployment.
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De-Risked CPQ to RCA Migration Path
We design a phased migration that stabilises what must hold, sequences what can safely move, and protects revenue continuity at every step. This de-risks RCA delivery and avoids the disruption and uncertainty of big-bang cutovers.
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Data Strategy for Fast-Changing Revenue Models
We design the data and integration foundation so quoting, ordering, billing, forecasting and reporting all run from a single version of the truth. This trust layer removes reconciliation cycles, strengthens governance, and gives executives real confidence in the numbers the business runs on.
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Business-Wide Adoption & Enablement
We make RCA the place where real work happens. We monitor and guide usage so designed processes are followed, and we surface and review shadow processes through feedback and continuous engagement. With role-based enablement and disciplined change, the platform stays aligned to how the business actually operates, long after go-live.
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Client Wins That Speak for Themselves
Ash was the visionary architect behind transforming Groupon International’s operational backbone. He spearheaded the end-to-end design and integration of Salesforce, uniting fragmented business functions into a single, cohesive platform. His leadership not only drove automation and streamlined the customer journey, but also enabled scalable growth—from 50 to over 10,000 Salesforce users globally. His strategic foresight and relentless pursuit of innovation left a lasting impact on the organisation, making him an invaluable force in any enterprise transformation.
Groupon
Keerthi played a pivotal role in the integration design of a major strategic proposition, navigating a highly complex landscape involving multiple internal systems and third-party suppliers. He demonstrated exceptional initiative by delivering a comprehensive data model of the entire customer journey and uncovering critical, undocumented insights that were key to the project’s success. His ability to go above and beyond—often without being asked—makes him a rare asset and a trusted expert in delivering seamless, end-to-end solutions
Sitecore
Edward led the largest consulting region across Iberia, the Mediterranean, Middle East and Africa—navigating the complexities of language, culture and time zones with clarity and purpose.
Through his strategic vision and inclusive leadership style, he empowered teams to consistently deliver against ambitious transformation goals. Edward brings authenticity, focus and the kind of leadership that inspires high performance in even the most challenging environments.
Fenergo
Don't be confused
let us answer your queries
Our CPQ is messy, but it works well enough. So why rethink it?
Many revenue operations rely on personal effort to correct errors, chase approvals and maintain accuracy. That effort creates a quiet cost. A cleaner foundation reduces rework, improves confidence in quoting and removes pressure from teams who currently hold the process together through heroics. Stronger structure leads to more predictable results and healthier operations.
Spreadsheets are fine. We have used them for years. So what is the real concern?
Spreadsheets create multiple interpretations of truth and weaken forecasting. Each version introduces its own logic and this produces confusion during reviews and planning. A governed structure brings consistency to pricing, forecasting and reporting. Collaboration becomes smoother because every decision draws from the same trusted source of information.
Better sales discipline should fix most issues. So why focus on system design?
Reliable performance grows from a clear and stable process. Product rules, pricing logic and approval paths guide sales teams and reduce uncertainty in each deal cycle. Discipline becomes more effective because the environment supports it rather than fights it. Strong design removes ambiguity and strengthens every commercial motion.
Quote-to-cash feels too critical to change. Should we still consider migration?
A careful, phased approach protects revenue while the organisation strengthens the foundation. Each step follows a clear sequence with readiness checks that confirm stability. Operations continue without disruption and leadership gains confidence because progress relies on validated decisions rather than broad and risky shifts.
I am not sure if our organisation needs RCA. How do we know and how should we plan?
If your revenue engine shows pricing inconsistencies, catalogue complexity, frequent contract changes, spreadsheet-driven quoting and unpredictable forecasting, then CPQ alone is not enough for the scale your organisation expects. You must move toward RCA to gain a unified revenue architecture that brings structure to pricing, contracting, billing and reporting. In fact, our C-suite guide to CPQ to RCA migration explains this decision in detail and gives you a clear method to evaluate readiness and plan your next steps.