Financial Industry Service
Salesforce for Retail and Consumer
We help retail and consumer brands lead with Consumer Goods Cloud and extend it with Sales, Service, Marketing, Commerce, Data Cloud, MuleSoft, and Einstein AI. Our configurations align Salesforce to promotions, loyalty, supply, and customer journeys so every channel drives growth, retention, and margin resilience.
The Most Common Retail and Consumer Bottlenecks
Promotions consume a significant portion of budget but lack clear ROI tracking across channels.
Loyalty programmes weaken because engagement signals never flow back into Salesforce.
Store and ecommerce teams work in silos, with no single view of stock or customers.
Supply chain blind spots cause lost unwanted and sudden sales, overstocks, and margin erosion.
Merchandising, marketing, and service run disconnected campaigns that miss conversion lift.
AI insights exist but aren’t embedded in workflows, leaving teams without action triggers.
Revenue forecasts fall short because distributor and retail data stay fragmented.
Customer data stays scattered, blocking personalisation and lifetime value growth.
Solutions
How We Help Retail & Consumer Leaders Realign Salesforce?
We help you replace silos with one flow of data, decisions, and customer touchpoints.
01
Run AIMCheck Assessment to Expose Growth Gaps
We begin with AIMCheck, our retail diagnostic. It identifies promotion leakage, loyalty fatigue, and supply chain blind spots before they erode margins.
02
Configure Consumer Goods Cloud
We align Consumer Goods Cloud to your promotions, trade spend, retail execution, and distributor management. Joint business planning, funds, and claims are embedded directly into Salesforce workflows.
03
Enable Sales, Service, and Marketing Clouds
We configure Sales Cloud for distributor pipelines, Service Cloud for omnichannel support and claims, and Marketing Cloud for loyalty campaigns and cross-channel personalisation. Each cloud is tuned to your revenue and retention goals.
04
Connect Commerce Cloud, Data Cloud, & MuleSoft
We activate Commerce Cloud for B2B and B2C ecommerce, Data Cloud for unified customer and stock profiles, and MuleSoft for POS, ERP, logistics, and merchandising integration — ensuring a single version of truth.
05
Run AIMCheck to Expose Gaps
We begin with AIMCheck, our retail and consumer diagnostic assessment. It helps identify promotion leakage, loyalty fatigue, and supply chain blind spots before they erode margins.
Let’s Talk
Diagnostic Audit for Retail & Consumer Salesforce
Let us expose what slows growth, drains margins, and clouds customer visibility before it costs more.
Why 1AIME?
Why Trust 1AIME for Retail & Consumer Salesforce Consulting?
Trust us because we configure Salesforce for retail and consumer goods with precision, prove ROI, and give you customer control end to end.
We Translate Strategy Into Action
We’ve Led the Complex Before
We Put AI at Your Core
We Deliver Wins You Can Measure
We Turn Spend Into Measurable Return
We Fit Around Your Business
We Translate Strategy Into Action
We translate retail growth strategies into operating models. All while optimising merchandising, supply chain, and customer journeys. We then embed Salesforce Commerce, Data, and Loyalty Clouds to scale them seamlessly.
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We’ve Led the Complex Before
We shape transformation programmes for global retailers, all while streamlining fulfilment, EPOS, and supply chains, then deliver them at scale on Salesforce and AI.
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We Put AI at Your Core
Our solutions and services help set strategic goals for loyalty and sales, refine operations from inventory to fulfilment, then prove value through unified Salesforce reporting.
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We Deliver Wins You Can Measure
We set strategic goals for loyalty and sales, refine operations from inventory to fulfilment, then prove value through unified Salesforce reporting.
Schedule a Discussion
We Turn Spend Into Measurable Return
We help leadership focus investment on the highest-impact levers, from unified commerce to customer loyalty, then configure Salesforce to maximise measurable growth.
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We Fit Around Your Business
We adapt our strategies to suit high-street, luxury, or digital-first brands, optimise channel operations, and deploy Salesforce Commerce Cloud to fit your business model.
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What You’ll Get
Download the Salesforce Alignment Checklist for Retail & Consumer
Years of Salesforce experience in retail and consumer condensed into one powerful checklist. Go ahead and grasp the hidden levers of loyalty, margin, and scale before competitors claim the edge.
15 proven signals of Salesforce misalignment across retail and consumer models
Early warnings of poor customer retention, broken journeys, and weak AI adoption
Benchmarks for omnichannel loyalty, inventory accuracy, and campaign efficiency
Insights distilled from AIMcheck audits inside leading global retailers and consumer brands
Grab it and realign now so you don’t fall behind.
Testimonials
Trusted by Retail Leaders Who Demand Measurable Outcomes
Ash is highly knowledgeable and experienced in the field of CRM with speciality in Salesforce. He quickly makes an impact in your business with his astute and insightful questioning of your processes. He’s got great people management skills and a likeable personality.
Visa
Ash was the visionary architect behind transforming Groupon International’s operational backbone. He spearheaded the end-to-end design and integration of Salesforce, uniting fragmented business functions into a single, cohesive platform. His leadership not only drove automation and streamlined the customer journey, but also enabled scalable growth—from 50 to over 10,000 Salesforce users globally. His strategic foresight and relentless pursuit of innovation left a lasting impact on the organisation, making him an invaluable force in any enterprise transformation.
Groupon
Keerthi played a pivotal role in the integration design of a major strategic proposition, navigating a highly complex landscape involving multiple internal systems and third-party suppliers. He demonstrated exceptional initiative by delivering a comprehensive data model of the entire customer journey and uncovering critical, undocumented insights that were key to the project’s success. His ability to go above and beyond—often without being asked—makes him a rare asset and a trusted expert in delivering seamless, end-to-end solutions
Sitecore
Edward has played a pivotal leadership role in expanding the EMEA South region, driving the professional services strategy behind our enterprise software solutions.
With a sharp focus on delivery excellence, he consistently bridges the gap between sales and execution—building trust with customers, developing high-performing regional teams, and ensuring programmes land successfully. His adaptability, strategic mindset and commitment to outcomes make him a key enabler of transformation across complex, multicultural markets. A strong leader and a dependable partner in any sales-driven environment.
Finastra
Edward led the largest consulting region across Iberia, the Mediterranean, Middle East and Africa—navigating the complexities of language, culture and time zones with clarity and purpose.
Through his strategic vision and inclusive leadership style, he empowered teams to consistently deliver against ambitious transformation goals. Edward brings authenticity, focus and the kind of leadership that inspires high performance in even the most challenging environments.
Fenergo
Blog Posts
Salesforce Insights That Reshape Retail and Consumer Growth
Let’s Realign Salesforce for Retail and Consumer Advantage
Request your AIMcheck audit or schedule a direct call with our experts today. We’ll help you map gaps, validate strengths, and set your retail and consumer business on a path to measurable growth.
FAQs
Your Questions on Salesforce in Retail, Answered
How does Salesforce really help retail and consumer businesses?
We configure Salesforce to unify your sales, service, marketing, and commerce data into one view. That means smarter promotions, accurate demand forecasting, and personalised loyalty at scale.
Which Salesforce solutions do you recommend for retail and consumer?
We guide you on Consumer Goods Cloud, Retail CRM, Marketing Cloud, Commerce Cloud, Loyalty Management, Service Cloud, and Data Cloud. All while aligning each to your operating model.
What makes AIMcheck valuable for retail leaders?
AIMcheck pinpoints hidden inefficiencies in adoption, data flows, and reporting. You see where revenue leaks, where service lags, and where automation can add immediate ROI.
How quickly can we see impact after engaging you?
Retail moves fast, so we deliver visible impact within weeks. From loyalty optimisation to omnichannel service improvements, our focus is on outcomes you can measure early.
Why choose 1AIME over other Salesforce partners?
We align Salesforce with your boardroom goals. Our team blends industry knowledge, executive insight, and technical mastery to ensure every retail investment drives growth and agility.