Ash is highly knowledgeable and experienced in the field of CRM with speciality in Salesforce. He quickly makes an impact in your business with his astute and insightful questioning of your processes. He’s got great people management skills and a likeable personality.

Ash was the visionary architect behind transforming Groupon International’s operational backbone. He spearheaded the end-to-end design and integration of Salesforce, uniting fragmented business functions into a single, cohesive platform. His leadership not only drove automation and streamlined the customer journey, but also enabled scalable growth—from 50 to over 10,000 Salesforce users globally. His strategic foresight and relentless pursuit of innovation left a lasting impact on the organisation, making him an invaluable force in any enterprise transformation.

Keerthi played a pivotal role in the integration design of a major strategic proposition, navigating a highly complex landscape involving multiple internal systems and third-party suppliers. He demonstrated exceptional initiative by delivering a comprehensive data model of the entire customer journey and uncovering critical, undocumented insights that were key to the project’s success. His ability to go above and beyond—often without being asked—makes him a rare asset and a trusted expert in delivering seamless, end-to-end solutions

Edward has played a pivotal leadership role in expanding the EMEA South region, driving the professional services strategy behind our enterprise software solutions.

With a sharp focus on delivery excellence, he consistently bridges the gap between sales and execution—building trust with customers, developing high-performing regional teams, and ensuring programmes land successfully. His adaptability, strategic mindset and commitment to outcomes make him a key enabler of transformation across complex, multicultural markets. A strong leader and a dependable partner in any sales-driven environment.

Edward led the largest consulting region across Iberia, the Mediterranean, Middle East and Africa—navigating the complexities of language, culture and time zones with clarity and purpose.

Through his strategic vision and inclusive leadership style, he empowered teams to consistently deliver against ambitious transformation goals. Edward brings authenticity, focus and the kind of leadership that inspires high performance in even the most challenging environments.